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who coined the term 4ps of marketing

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Sanjay Pathekar
Sanjay Pathekarhttps://www.careerbhaskar.com/
हेलो फ्रेंड्स, मेरा नाम संजय पाठेकर है। और पेशे से मै एक ब्लॉगर,यूट्यूबर हूँ। मै इस ब्लॉग पर पिछले 3 साल से Yojna, Jobs, Earn Money and Useful Info सम्बंधित जानकारी दे रहा हु। इस ब्लॉग के माध्यम से आपको ऐसी उपयोगी जानकरी देना है, जो आपके व्यावहारिक जीवन में काम आ सके।

who coined the term 4ps of marketing

who coined the term 4ps of marketing?

The term 4ps was first termed out by  E. Jerome McCarthy. He was a marketing professional at Michigan State University, who brought the concept in Borden’s book and created the ideas of “4 Ps” a word that is even used today. In 1960, McCarthy co-wrote the book “Basic Marketing: A Managerial Approach,” additionally popularizing the idea of the 4 Ps.

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